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The Marketing Blog

How to Market Accounting Services

Marketing is an important key ingredient to make a business prosperous and in order to achieve this goal effective marketing must be pursued especially when the process often comes down to cost. There are several marketing practices, ideas, and even templates online which are useful for CPE credits, accountants and bookkeepers to make a break through the marketing hurdles and find the right clients and businesses.


It's not just the flexibility of accounting services that can make you different from the rest, but it is more on how you work with clients and how you treat them that make your accounting practice stand apart from the rest. The method of focusing on ways to have direct communications with clients on the phone, in person, or through an interactive chat line in your website makes for a sensible approach. Applying this method, you are assured of a consistent stream of a two-way communication. Also, the best form of treatment you can offer to your clients is making them feel special and which is getting in touch with your clients and updating them regularly with your accounting solutions on your client's accounting problems.


Failure to follow up with your previous clients will likely cost you a huge percentage of your revenue. So strive to make effort on being in touch with your former clients, as much as possible create a "lead nurturing" system where you provide them more than just your professional service, but giving them good business advice on new business trends and tips on potential business, which are related to their business.


When the economy continues to improve, all conditions point to a shortage of professional skills, by using social media to engage to your clients and prospective customers, you can provide them an effective medium to market your services. Also, with social media, you can encourage your employees to establish and maintain a social media presence where they can promote your company's professional services and help, too, in providing information about the company to the viewers. In this way, you are allowing your employees to effectively perform their role in the company, as well as helping them feel connected.


Another effective way to market your accounting firm marketing services is to implement a customer relationship management system. Using track data, your firm can focus on marketing efforts to tracked clients and potential customers on the following: new service offerings, addressing emerging trends, enhancing client satisfaction, cultivating business communications, and cross-selling, which means offering the new service offerings or emerging trends to what has already been your usual service to your regular clients.